The online experience was a Facebook tab that consisted of several interactive components. As part of a intricate build, you could type in your own address and have the wingsuit jumper land at your doorstep. It pulled in the commercial video, google street view, as well as your current internet speeds to create a one of a kind video that also allowed you to know compare speeds and see if FiOS Quantum was available in your neighborhood. You could also see behind the scenes video and photo highlights of the adventure.
All of our online ads had one main job - to have people watch the video (either imbedded into the banner or by driving them to our Facebook experience). By viewing the video, we were capable of calculating their current internet speed and then could deliver personalized messaging to our audience.