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Erin Gavle
Creative
Someecards
Knowing that a major business opportunity for Verizon was to have costumers upgrade to a smartphone, we pitched a collaboration with Someecards to create a smartphone glossary that could be shared socially. We realized that smartphone vocabulary is sometimes intimidating and downright off-putting, so we discovered a fun, yet educational way for people to learn more about smartphones and their technologies. People could share, send, and interact with the Someecards. While interacting with on facebook tab, people could get information about phones fitting those specific terminology and be linked to the product pages where they could purchase, compare and get specs.